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Valor Hospitality career site
Picture of Samantha Byrne

Samantha Byrne

Director of Sales & Marketing – Sales & Marketing

With over 15 years in the hospitality industry, I’ve built my career leading sales and marketing teams across some of the world’s most recognised hotel brands. Most recently, I was Director of Sales and Marketing at Manchester Marriott Hotel Piccadilly, where I was proud to play a key role in re-launching the former Macdonald Hotel as a full-service Marriott in 2024, a challenge that combined brand transformation, team leadership, and a lot of heart.

Prior to this, I spent several years with Valor Hospitality, including my time as Director of Sales and Marketing at AC by Marriott Salford Quays. I’m now delighted to be back with Valor, a company whose culture, values, and people genuinely make it an exceptional place to work. Along the way, I’ve also gained valuable experience with IHG and Hilton, further shaping my approach to leadership and collaboration.

Away from work, I’m a mum of two, which keeps me grounded, organised, and endlessly motivated. I bring that same people-first mindset into my leadership style, building strong teams, nurturing relationships, and delivering results with warmth and purpose.

Some of my colleagues

Nicola Keen
Sales & Marketing Manager

About Valor Hospitality

We are an equal opportunities employer and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Across the UK, we currently operate 41 hotels across leading brands such as Crowne Plaza, Holiday Inn, voco, Holiday inn Express, DoubleTree by Hilton, Hilton Garden Inn, Hampton by Hilton, Hotel Indigo, AC by Marriott and Courtyard by Marriott. We continue to have ambitious development and growth plans for 2026 and beyond.

We were recognised by The Sunday Times as a top ten Very Big Organisation in the 2024 and 2025 Best Places to Work lists as well as being the top ranked hospitality business in 2025.

 

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